Electronic Arts, Inc Product Management Director - FUEL Sports Mobile in Burnaby, British Columbia

Product Management Director - FUEL Sports Mobile

TheProduct Management Directorwill lead a Central Product Management team inside the FUEL Sports Mobile group of Electronic Arts. They will be responsible for identifying opportunities and strategies to drive increased performance in the areas of Acquisition, Engagement and Monetization (AEM) across the FUEL’s sports mobile portfolio. The titles within the Sports Mobile portfolio include FIFA Mobile, Madden Mobile, NBA Live Mobile, and UFC Mobile.

The ideal candidate will be passionate about, and represent the voice and needs of, our customers and partners within that game. This individual will work closely with the game team and the Central Product team at EA to drive best-practice strategies in defining and fine tuning the game economy. The Product Management Director will interface directly with other game team Line Producers, Live Service Producers, Game Designers, Artists, Product Managers and external stakeholders to further the growth of the FUEL portfolio. This position is a metrics-driven role and the candidate will drive the effort to optimize performance against the FUEL AEM targets for all FUEL titles.

What the Product Management Director will Achieve at EA:

  • Conduct and communicate in-depth analysis of in-game economy trends using data insights and strong business acumen to impact top line KPIs.

  • Interface with creative, business and technical operations to make sure that product requirements incorporate inputs from various stakeholders

  • Define, design and manage key game features that further the overall strategic vision of the product including maximizing acquisition, engagement and monetization.

  • Create, balance and optimize economy models for virtual economies.

  • Track performance on a daily basis, communicate daily KPIs to internal and external stakeholders and adjust designs / plans accordingly.

  • Develop and implement game health review cycles that carefully consider internal and external feedback as well as key product metrics to continually improve the product.

  • Build top-down and bottom-up models to inform product roadmap and mitigate risk.

  • Leverage Data Analytics, A/B testing, Push Notifications and other partner tools to drive KPIs.

  • Track and develop expert level understanding of the mobile gaming industry, including developing ability to qualitatively and quantitatively teardown mobile games.

  • Learn, have fun and build games that millions of people love to play.

Required Experience and Skills:

  • Owned product management for successful web or mobile consumer facing products in the past and delivered at least one product through the entire product life cycle.

  • Strong analytical skills and experience with data driven product design and decision making.

  • Past experience with structured, hypothesis-driven product improvements, rigorous metrics analysis, consumer insights and design experimentation

  • Experience defining specs or PRDs with clear technical requirements, user flows and wireframes.

  • Experience with multivariate testing in web or mobile products.

  • Strong in Excel, ability to create models and simulators for free-to-play economies.

  • Passion for games and strong player empathy. Ability to critically evaluate design, art and economy that influence player behavior.

  • Strong communication and writing skills, with experience preparing and presenting presentations to various stakeholders. Ability to effectively communicate both creative and technical feedback to a diverse group of stakeholders.

  • Excellent organizational skills, with the ability to juggle priorities and projects.

  • Worked in a fast paced AGILE development environment.

  • Self-motivated team player that brings excitement and enthusiasm to work each day.

  • Open to feedback and think outside of the box.

  • Loves games. Avid mobile gamer.