Sears Canada Search Engine Marketing in Greater Toronto, Ontario
Job Description - SEM
We are looking for an SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEMactivities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEM best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEM in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Proven SEM experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Up-to-date with the latest trends and best practices in SEM
BS/MS degree in a quantitative, test-driven field
Sears Canada Inc. is committed to offering reasonable accommodations to job applicants with disabilities. If you require assistance or an accommodation due to disability, please contact us at email@example.com
System ID: 2016-37594
Job Type (EN): Full Time
Job Industry (Choose up to 3 industries) (EN): Market Research, Retail In-Store
Career Level (EN): Experienced