Sanofi Group Dupilumab Marketing Lead in Mississauga, Ontario

Dupilumab Marketing Lead


Location: Mississauga, Ontario

Reporting To: Canadian Franchise Head, Immunology

Required Education: Bachelor's Degree (or equivalent)

Language: English- Bilingualism (English & French) is an asset

Date: December 1, 2016

Sanofi Genzyme focuses on developing specialty treatments for debilitating diseases that are often difficult to diagnose and treat, providing hope to patients and their families.

Sanofi in Canada embraces diversity in the workplace and is committed to achieving employment equity. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome applications from women, members of visible minorities, Aboriginal peoples and persons with disabilities.


  • Lead and develop pre-launch/launch strategy and brand plan for Dupilumab based on patient centric-approach and deep customer insights to create differentiated brand value and establish conditions to maximize long term brand potential

  • Partner with Global teams to support the brand vision for Dupilumab

  • Responsible for achieving or exceeding P&L (revenue and profitability) targets for Dupilumab

  • Develop strategic scenarios and financials supported by clear assumptions; Critically evaluate and lead the prioritization of strategies Dupilumab

  • Using strategic thinking and expert knowledge of the brand planning process, lead cross-functional teams to develop long-range strategy plans to support the brand

  • Deliver tools and manage third party agencies (tools, programs, etc.) to maximize/optimize the resources (negotiate time lines, priorities, challenge the agency to optimize their resources, challenge them to deliver, including media and national ad campaigns

  • Ensure alignment of Marketing activities with global brands and influence Global activities and networking-key contact at Global Brand Team

  • Analyze, strategize, organize and drive timely execution of annual marketing plan to achieve superior results; implement the brand positioning and align all messaging and tactics to it

  • Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics

  • Fully grasp atopic dermatitis treatment dynamics and care path. Refine market understanding, anticipation of new competitors, ongoing trial outcomes, understanding and related immediate plans of action

  • Proactively identify key customer insights by gathering and analyzing information from different sources.

  • Interact with key customers and patients to fully understand their needs

  • Anticipate customer strategies and tactics by ensuring the team has access to all market intelligence data and encourage cross-functional colleagues to contribute

  • Understand atopic dermatitis in terms of disease epidemiology, diagnosis rates, barriers to disease management, current disease options, pros and cons of different treatment options

  • In collaboration with various support functions, ensure sufficient product supply, favorable market access and efficient distribution for Dupilumab within Canada

  • In collaboration with Medical Affairs, contribute to the planning and implementation of clinical research and approved ISSs

  • Manage promotional and assigned non-product expense budgets

  • Manage product forecasting with responsibility for monthly, quarterly and annual P&L results

  • Develops promotional materials and campaigns, including: sales tolls, product messaging, direct mail/blast fax/ Internet, PR campaigns, advertising, teleconferences

  • In conjunction with Government Affairs and Market Access personnel, secure/maintain reimbursement for assigned product in all provinces and with private payers

  • Sets clear field force objectives to achieve brand objectives

  • Actively involved representatives of the sales force and medical in the development of the strategic brand plan and individual marketing tactics

  • Assist in the development and implantation of sales meetings

  • Manage national/local advisory groups and treatment guidelines/consensus statements

  • Organize and enable patient advocacy groups to support product and access to care

  • Business travel required within Canada (regular) and internationally (sporadic)


  • Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them

  • Proven ability to work in a fast-paced, change-oriented environment

  • Proven ability to function effectively and easily at all levels of the organization

  • Possess excellent technical aptitude and marketing ability skills with a proven ability to innovate

  • Strong analytical/problem solving skills

  • Fluency in English, with additional skills in French as an asset

  • Demonstrate superb written, verbal and presentation skills

  • Computer literacy including word processing, spreadsheets, email and presentation software



  • Bachelor degree or equivalent, MBA or graduate degree a plus

  • Minimum 4 years product management experience or equivalent in a related area and expert knowledge of treatment of atopic dermatitis/or at least 2 years of experience in a related position (ex: Sales Management, Professional Education, Business Information and Research, Training) in the market

  • Experiencing in developing and managing patient-access programs to support private pay or market; managing infusion clinic partnerships and contracting an asset

  • Experience successfully launching a biologic in a highly competitive and developed market

  • Sales experience in dermatology market

  • Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment) and stay abreast of new marketing trends

  • Working knowledge of reimbursement on provincial and private payer levels

Thank you for your interest.

Only those candidates selected for interviews will be contacted.

We are an equal opportunity employer.

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Job: Marketing

Primary Location: Canada-Ontario-Mississauga

Job Posting: Dec 1, 2016, 3:31:58 PM

Job Type: Regular

Employee Status: Regular