Telus Marketing Manager, Campaign Performance & Agency Go-to-Market in ON, Canada
Brand & Customer Experience Marketing (B&E) is looking for a Marketing Manager, Agency GTM & Campaign Performance. Reporting to the Manager, Marketing, you’ll join a dynamic and fast-paced team that helps manage the agency relationships and campaign performance through internal processes, measurements, budgeting and scorecards. This role drives campaign accountability and structure, with the focus split between process management and campaign optimization. The right candidate for this role is a productive self-starter, highly organized and capable of managing multiple priorities. Prior experience or knowledge of marketing communications campaigns on client or agency side is an asset.
- Work collaboratively with campaign leads and consult the measurement insights team and agency measurement primes to:
o /Pre-Agency Brief:/Clearly define the measurement recommendations/KPI’s for campaigns, allowing for clear objectives and analysis
o /Pre-Agency Brief:/Present defined campaign measurements and KPI’s to B&E director team to gain alignment allowing for an agency brief to be created
o /Post-Campaign:/Manage and ensure timely completion of campaign analysis including any future recommendations, as well as share analysis with stakeholder teams (i.e. Product GTM team)
- Support the marketing communications works stream by leading the internal campaign governance process/forum; allowing for stronger operational integration and alignment with agency partners:
o Work directly with senior management to facilitate approvals
o Be the subject matter experts for peers across the organization and agency partners regarding the forum
o Facilitate and implement all aspects of the meeting; agendas, documentation, and other admin tasks
o Proactively identify and operationalize process optimizations and changes
o Lead and manage weekly meeting
o Communicate, present and gain alignment for process/forum updates to stakeholders across the organization as required
Partner with internal stakeholders across the B&E and Product Marketing to provide guidance and counsel regarding the annual planning process
Develop and distribute weekly reporting that tracks ongoing campaign performance and to ensure success against stated KPI’s
Required Skills & Abilities:
High Proficiency in Microsoft Office
Knowledge of Google for Work programs an asset
Excellent written and communication skills
Highly organized and detailed oriented
Proven ability to manage processes
Creativity and problem solving ability to overcome unexpected obstacles
Ability to drive self-directed initiatives – proactively identify when it’s necessary to take certain steps and move ahead with confidence
Highly motivated, creative, self-sufficient with the ability to work successfully under pressure
Passion for excellence, strong work ethic and solutions-oriented
Fast learner with an entrepreneurial spirit
Demonstrated ability to work positively with peers and senior level management in a cross-functional setting
Team player with strong interpersonal skills with the ability to train and lead peers through processes and meetings
Required Professional Designation/Certification:
- Undergraduate degree in marketing, communications, business, or equivalent
Minimum 2-5 years experience in marketing communications, campaign measurement or analysis
Experience working with agencies and Marketing Communications teams an asset
Understanding of marketing vehicles, tactics and mediums across owned and paid channels
Some familiarity with campaign measurement or market research
Experience developing and implementing business improvement solutions and pushing forward processes
Who is TELUS?
We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.
The TELUS team is as diverse as the society we live in and the customers we serve. We're also passionate about creating success for our customers, our shareholders, our communities and our team. And we do so by living theTELUS valuesand delivering on ourCustomers First commitments.
Do you share our passion?
At TELUS,youcreate future friendly® possibilities.
At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability. #LI-PD2
Title: Marketing Manager, Campaign Performance & Agency Go-to-Market
Requisition ID: MAR03972-16