Telus Senior Marketing Communications Manager - Koodo in ON, Canada
The successful candidate will be responsible for driving awareness of Koodo’s rate plan prices, device offering, and new product enhancements. Leveraging the various mediums at our disposal – from point of sale merchandise, to digital advertisements and traditional mediums such as radio and print - the successful candidate will lead the creation and placement (both paid media and Koodo-owned properties) of advertisements to most effectively drive people to purchase. Working closely with internal pricing and marketing teams, as well as external creative and media agencies, the candidate must be able to handle changing deadlines and priorities in the fast-paced wireless industry. The candidate will also be a key player in determining messaging priorities for various channels (web, retail and Koodo Shops), as well as act as an inbound request prime for the creation of any marketing communication materials needed from various internal stakeholders.
This role will focus on driving awareness of Koodo’s rate plans and device prices. The Senior Marketing Communications Manager will work with internal Koodo Marketing teams, our creative agency and media agency to:
Lead the development of assets for device sales, rate plan promos or product enhancements, including digital advertisements, radio, print and point-of-sale elements by coordinating and prioritizing with our advertising agency
Prime media plan for any sale or product enhancements, working with our media agency to ensure we’re alerting prospective customers effectively through the most appropriate channels and within defined budget
Ensure the right creative is developed for the media plan, and the right media plan selected for the business purposes by ensuring alignment between media and creative agencies
Work closely with marketing and legal teams to ensure regional nuances and conditions are well reflected in all advertisements and that all offer start and end dates are respected; ensure we have sufficient contingencies for pricing changes throughout the sales period
Produce point-of-sale support for all pricing activities, including the creation and maintenance of posters, brochures/printable PDFs, and any other support needed by sales reps; ensure proper distribution and removal of assets depending on start/end dates of campaign
Ensure alignment between Marketing Communications and other marketing teams with respect to which prices and products we will promote in various mediums at our disposal
Drive alignment with internal marketing teams on prioritization of key messages and new opportunities for each Channel (Web, Retailers, Koodo Shops)
Prime the fulfilment of inbound requests to the Marketing Communications team for support that other teams require – approval and creation of market-facing communications for prepaid, channels, and the customer experience teams
Lead any new methods of promoting sales to prospective customers
Be comfortable in reviewing results from previous campaigns to ensure we’re always learning and improving over previous campaigns
Become a builder of Koodo’s unique internal culture where impossible is separated only by two letters from possible, thanks to a highly engaged and capable team
Excellent attention to detail and accuracy
Exceptional organisational and planning skills
Self-starter with initiative and the flexibility to handle ambiguity
The ability to work under pressure and to manage changing deadlines
Excellent written and verbal communication
The ability to work on multiple projects at one time
Bias towards action, positive attitude, flexible and adaptable
Ability to work in a fast paced environment
Familiarity in dealing with external agencies such as creative and media agencies preferred but not required
Required Professional Designation/Certification:
- Post-secondary undergraduate degree in business, marketing, communications, or equivalent combination of experience and education
5 years progressive experience in marketing, product management or communications/advertising desired
Familiarity with telecomm/wireless industry or other technology company preferred but not required
Strong track record in maintaining best in class brand standards
Who is TELUS?
We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.
The TELUS team is as diverse as the society we live in and the customers we serve. We're also passionate about creating success for our customers, our shareholders, our communities and our team. And we do so by living theTELUS valuesand delivering on ourCustomers First commitments.
Do you share our passion?
At TELUS,youcreate future friendly® possibilities.
At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.#LI-PD2
Title: Senior Marketing Communications Manager - Koodo
Requisition ID: MAR03966-16