Telus Senior Strategy & Marketing Communications Manager in ON, Canada
Public Mobile is seeking a Senior Marketing Manager to join the Public Mobile team as the Acquisitions Strategy and Marketing Communications Go To. In this role, you will lead two big pieces of the Public Mobile business - our strategy to acquire new customers and our brand communications.
For the acquisitions strategy piece, you will have the opportunity to drive and refine how we go to market to reach our target customer, while working with a stellar team to execute integrated digital campaigns
In terms of communications, you will own our brand voice and presence and you will be the lead for the relationship with our advertising and media agency, working with them to deliver original digital creative and media plans
As a brand, we are all about testing and learning, so we’re looking for someone who will challenge us and will come prepared to lead us in innovative and strategic ways to grow. The successful candidate should also have the analytical prowess to make decisions based on data and deep digital knowledge and experience since we’re an online-only brand and the web is where we must win the customer’s trust.
About Public Mobile
Public Mobile is wireless made simple. We are a new kind of no-frills business, built on the ideals that wireless should be clear and uncomplicated, that our customers should have choices when it comes to their wireless, and that working together pays off for everyone - customers and the business.
How does that come to life? Public Mobile is a SIM-only brand, meaning that our customers bring their own phone when they join the brand and, in turn, they don’t have to sign a long-term contract.
Customers can build their own phone plan based on what they will actually use, so they’re only paying for what they need. We also have an engaged and growing online community that help each other with technical issues and shares information on how to get the most out of their device and plan (and we reward them for that!). Having that commitment from our customers means that we don’t need a full-time support call centre and those savings go straight back to our customers, making our prices very competitive.
Public Mobile is one of four brands within the organization (TELUS, Koodo, Public Mobile, and PC Mobile). While we keep close ties to our colleagues who work on those businesses, we operate as a small company within a big company. That means that we move quickly, we try new things, and we fail and learn fast. If you see yourself as an entrepreneur (an entrepreneur within a corporation), this brand is for you.
Lead the development and refinement of acquisition strategies to achieve annual brand objectives
Lead the communications planning process, driving the high level strategies and collaborating with the Public Mobile team on the tactics
Lead the creation of original creative for digital campaigns and the media plans in such a way that media and creative support and amplify the effectiveness of one another
Own and nurture the relationship with our advertising and media agency
Own the brand voice and character, assisting the entire Public Mobile team to ensure that all communication stays on brand
Consistently look inside and outside the industry for ideas, innovation, and inspiration that empowers you and the entire team to think bigger and bolder as we work to make Public Mobile a recognized brand for its innovative and customer-centric approach
Deep knowledge of and experience shaping brand strategy in a growth capacity
Expertise in digital marketing, coupled with deep analytical competency to make data based decisions
Experience with the creative development process, be it client-side or agency-side
Required Skills & Abilities:
Strong entrepreneur mentality, willing to “roll up your sleeves” and get the job done
Positive attitude with bias for action and ability to thrive in an ambiguous environment
Strong problem identification & creative problem solving skills
Big picture orientation with excellent attention to detail with a proven ability to come up with disruptive ideas and turn them into reality
Structured approach to analysis and the ability to turn analysis into strategic action
Ability to operate independently and proactively or lead a broad cross-functional team
Well-developed planning and organizational skills
Strong communications and relationship-building skills
Required Professional Designation/Certification:
- Minimum undergraduate degree in business or another discipline
- 5-7 years of experience in marketing capacity
Who is TELUS?
We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.
The TELUS team is as diverse as the society we live in and the customers we serve. We're also passionate about creating success for our customers, our shareholders, our communities and our team. And we do so by living theTELUS valuesand delivering on ourCustomers First commitments.
Do you share our passion?
At TELUS,youcreate future friendly® possibilities.
At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.#LI-PD2
Title: Senior Strategy & Marketing Communications Manager
Requisition ID: MAR03963-16