Thomson Reuters Digital Marketer in Ontario, Canada
Date Posted:November 22, 2016
Location: 2075 Kennedy Road – Scarborough
Purpose: The Digital Marketer is responsible for building initial SEO strategy for new customers, managing paid search campaigns (PPC, pay per click) on multiple channels including Google, Bing, Facebook, etc. as well as remediating performance for existing clients. This role is focused on defining initial SEO strategy based on performance factors including market opportunities, competitiveness, and existing web presence. In addition the Digital Marketer is responsible for all aspects of paid search from strategy development, implementation, optimization, reporting and analysis. The candidate should have at least 3 years of hands-on experience in online marketing with some focus on paid search management across multiple channels.
This position is responsible for: - making recommendations to define clients SEO strategy including on-page tags, based on industry expertise, market competitiveness, client objectives, and established organizational standards and practices; - partnering with internal and external clients to ensure the website development process results in an optimal search configuration and results; - identifying website performance opportunities based on a variety of factors including: search volume, market size, competitors, and existing marketing presence on the web; - creating the initial strategy and ongoing remediation for the customer websites that aligns with the strategy for the customer; - creating required page level redirects to assist in driving site performance; - reviewing completed websites for compliance with company search optimization best practices; - utilizing information provided by FindLaw’s customers and analytics to help define the market they will pursue. This includes market definition based on geographic locations, as well as legal practice areas and requires an understanding of how law firms work; - overseeing the tracking/reporting of client data on a daily, weekly, monthly basis to assess client performance and recommend related strategies; - account specific web analytics reports that meet the needs of clients and align to their web site goals and objectives; - researching and strategizing paid search campaign plans for our clients; - facilitating the management and growth of paid search accounts and ensuring that the expectations of the clients are met; - analyzing and reporting on Pay per Click campaign results and present to client by documented report and presentations as necessary; - developing and maintaining an understanding of marketplace dynamics and, key players, and communicate to internal customers; and - providing client feedback and work with external and internal creative resources to develop effective post-click landing experiences.
You will be a strong team player and will possess: - a University degree, marketing/communications or business-related preferred; - a Google Adwords certification within the last year; - a minimum of 2-3 years of relevant, professional work experience specific to web environments, Search Marketing (PPC), and Search Engine Optimization; - an understanding of online advertising platforms - experience with Marin or Kenshoo desirable; - proficient at using Web analytics tools, such as Omniture (Site Catalyst), Google Analytics, Google Webmaster Tools; - advanced understanding of SEO including onsite & offsite optimization, as well as Google algorithm updates and filters; - experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis; - familiarity with HTML in relation to impact on SEO; - proficiency with keyword research and online market analysis; - attention to detail, the ability to prioritize and strong time management to deliver high quality work for multiple accounts while meeting aggressive deadlines; - proven ability to work in a fast paced, team oriented, dynamic environment; - the ability to anticipate business needs and proactively address the changing environment; - proficient with database driven web analytics and comfortable crunching numbers; - effective written and verbal communication with influencing skills; - strong judgment and attention to detail; - the ability to collaborate cross-functionally to execute product strategy; - strong analytical, problem-solving and prioritization skills; and - advanced proficiency in Microsoft Office applications especially in Microsoft Excel.
At Thomson Reuters, our environment is both challenging and supportive – we give employees the opportunity to develop their skills and do their best work – and we are proud to have been named one of Canada’s Top 100 Employers from 2009 – 2016 as well as one of the Best Workplaces from 2006 – 2015. Thomson Reuters is committed to building a diverse workforce representative of the communities we serve. We rely on diversity of culture and thought to deliver on our goals, and to do that, we seek talented, qualified employees regardless of race, gender, national origin, religion, sexual orientation, disability, age or any other protected classification. We are prepared to consider a work from home arrangement for any candidate with a disability or a specific accessibility request. Accommodation will be provided in all parts of the recruitment and assessment process as required under Thomson Reuters Accessibility policy. Applicants need to make their needs known in advance.
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one – collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own. More information about Thomson Reuters can be found on: www.thomsonreuters.com.
Job: *Marketing Family Group
Organization: *Finance - Legal
Title: Digital Marketer
Location: Canada-Ontario-Toronto-CAN-Toronto-2075 Kennedy Rd
Requisition ID: JREQ065278