BMO Financial Group Marketing & Communications Consultant, BMO for Women in Ontario, Canada
Growing our presence with women has been identified as a major opportunity for BMO Financial Group with an immediate focus on Wealth Management and Commercial Banking. This multi-faceted segment has become an explicit priority, with the development of a Women Investor strategy and infrastructure through a cross-functional and cross-group working team, as well as the development execution of women-centred initiatives in the Personal Wealth and Commercial banking business.
Reporting to the Director, BMO for Women and collaborating with multiple teams across BMO Financial Group, this role will have the opportunity to mould and execute on the strategy over the long term. This role is accountable to be the business owner in the development and execution of an integrated marketing, communications, sponsorship and PR plan. Collaborating with our Wealth, P&C stakeholders and our Marketing, Communications and Sponsorship partners in developing and executing this plan will play a critical role in the success of BMO for Women. Has overall accountability in executing opportunities involving marketing, events, communications, PR and strategic sponsorships and partnerships.
Marketing and Communications Program Management
Partner with Marketing and Sponsorship teams in the development of a comprehensive marketing plan that is integrated across the Enterprise, accountable in keeping a consistent BMO for Women message across multiple Lines of Business
Partner with our internal Communications teams to develop a comprehensive internal communications plan that encompasses all initiatives across the enterprise.
Develop communication materials to ensure internal stakeholders are fully engaged and aware of BMO for Women timelines and accountabilities.Partner with marketing to develop and execute an integrated social media strategy for BMO for Women that ensures maximum amplification during peak times of year and coverage during non-peak times.
Create and develop robust project plans for sponsorship events, marketing and communications initiatives that guarantee critical milestones are met, engaging key Enterprise partners early in the process.
Prioritize and manage own workload and support BMO for Women team members in order to deliver quality results and meet timelines.
Partner with Director, BMO for Women to create budget proposals required for execution and delivery of marketing, communications, sponsorships and events.Identify opportunities to optimize BMO for Women operational effectiveness by assessing and reviewing existing procedures and providing recommendations for improvement- including events calendar, marketing and communications and social amplification.
Support overall BMO for Women development and change managementProviding program guidance, advice, and information to support our BMO for Women National CouncilPartner with Director, BMO for Women and other team members to act as project manager on execution of key initiatives
Programs and Operations
Identify and implement reporting and monitoring mechanisms that track the progress and overall effectiveness of our initiatives, and activities – including providing recommendations and options for continuous improvement and key risk areas as well as performance relative to strategic business goals for the BMO for Women target market
Accountable for the enhancements of the BMO for Women “HUB” www.BMOforWomen.com , creating a well-curated website that engages our target women’s markets, makes BMO seen as a thought leader and assists in lead generation.
Lead the development and packaging of comprehensive, integrated marketing and communications plans that meet the needs of BMO for Women, using market/prospective segment expertise to maximize value creation and benefits to optimally position the Bank as the financial services provider of choice to Female Entrepreneurs and Affluent Women
Facilitate the completion of post implementation review to determine effectiveness of BMO for Women marketing, communications and sponsorship initiatives
Elevate the reputation and attractiveness of our programs, initiatives, and activities including having a thorough understanding of the competitive marketplace, competitive positioning and knowledge of business requirementsBuild knowledge and subject matter expertise of relevant industry and target customer segment trends and incorporate program revisions as appropriate, maintaining quality benchmarks, processes and standards
Risk Management & Compliance
Ensure the effective monitoring of operational controls is in place to identify any deficiencies and support the initiation of appropriate actions to ensure controls are adequate.
Ensure Expense Risk Management is applied in accordance with BMO Policy & Procedures and within prescribed limits.
Ensure adherence to all aspects of First Principles our code of Business Conduct and Ethics.
Knowledge & Skills:
A proven passion in furthering efforts in the advancement of and understanding the unique needs of women
Well-developed prioritization, time management and multi-tasking skills
High degree of integrity in dealing with sensitive information
Ability to resolve a magnitude of diverse, complex and ambiguous issues.
Ability to maintain sound knowledge of target customer segment trends and best practices
In-depth understanding of how to mine existing databases for information and how to update the content in them
6 to 10 years of leading major enterprise wide initiatives with a proven track record
Preferred experience and expertise in the following disciplines: marketing, communications, sponsorship, events and social media
Experience partnering with BMO’s Commercial, Small Business Banking, Wealth Management or Sponsorships areas a strong asset
Existing relationships within BMO Financial Group considered a strong asset
Possess excellent interpersonal, written and customer service skills
Fast learner able to adapt to new challenges
High level of professionalism, with an ability to work effectively without supervision
Strong problem solving abilities, extraordinary attention to detail and organizational skills
Proven ability to manage critical, time sensitive, complex issues
Strong personal leadership and interpersonal skills
Demonstrated strong critical thinking and ability to clarify/simplify complex concepts
Highly curious and creative
Exceptional communicator with superior verbal/written/presentation skills
Confident in acting independently and decisively within the scope of authority
Able to focus on both short and long term goals, at both strategic and tactical levels
Comfort with ambiguity; able to independently integrate thinking and assimilate information
At our company, we have been helping our customers and communities for over 195 years. Working with us means being part of a team of talented and passionate individuals with a shared focus on working together to deliver great customer experiences. We stand behind your success with the support you need to turn your potential into performance.
To find out more visit our website at www.bmo.com/careers .
BMO Financial Group is committed to an inclusive, equitable and accessible workplace. By embracing diversity, we gain strength through our people and our perspectives. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Learning & Development