BMO Financial Group Marketing Manager, Insurance in Ontario, Canada
This role is designed to drive marketing strategies and tactics to support BMO Insurance Creditor and Travel products. The focus is on acquisition campaign management, brand awareness and sales support. The role is accountable for building and maintaining strong relationships with internal partners and is key to the sales and distribution of Creditor products through the retail channel and Travel products through multiple channels (digital, branch, phone, etc.).
To be effective this role must understand the LOB’s operations model, business economics, key levers, strategies, and objectives. The Marketing Manager monitors channel performance analytics to recommend, develop, and execute strategies and tactics to profitably grow the Insurance business.
20%: Channel and relationship management
Work with Leads and Operations to generate campaign lists
Work with Sales to implement offers, action leads, promote offers
Work with Compliance, Legal, Operations, Product, Sales Support on campaigns
30% Planning and strategy
Develop acquisition campaigns based on customer insights and analytics
0% Product Delivery
Develop and distribute sales force communications
Develop and distribute customer communications/promotion
20% Operations and regulatory oversight
Set-up fulfillment process
Monitor campaign success during and post campaign
Bachelor’s degree in business, marketing or related field
5 years of experience in marketing including experience in the retail and related channels
Experience with both traditional and digital marketing channels
Sound knowledge of financial services products and competitive environment
Sound knowledge of marketing acquisition campaigns
Analytical marketer with significant acquisition campaign experience
Ability to analyze campaigns and channel effectiveness
Excellent relationship management skills, including communication (written & verbal) and interpersonal skills
Well-organized strategic thinker and creative problem solver
Well developed project management skills
Self-motivated, strong work ethic and results-oriented
Strong execution capabilities
At our company, we have been helping our customers and communities for over 195 years. Working with us means being part of a team of talented and passionate individuals with a shared focus on working together to deliver great customer experiences. We stand behind your success with the support you need to turn your potential into performance.
To find out more visit our website at www.bmo.com/careers .
BMO Financial Group is committed to an inclusive, equitable and accessible workplace. By embracing diversity, we gain strength through our people and our perspectives. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Insurance & Assurance