Alexion Pharmaceuticals Senior Marketing Manager, PNH in Toronto, Canada

Senior Marketing Manager, PNH

Commercial Operations--Marketing
Toronto, Canada

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Senior Marketing Manager, PNH

Reports to:

Business Unit Lead - PNH

Location:

Vaughan, Ontario

Global Level:

MA9

Alexion is a biopharmaceutical company focused on serving patients with severe and rare disorders through the innovation, development and commercialization of life-transforming therapeutic products. Alexion is the global leader in complement inhibition and has developed and markets a treatment for patients with PNH and aHUS, two debilitating, ultra-rare and life-threatening disorders caused by chronic uncontrolled complement activation. Recently, Alexion has further expanded is ultra-rare disease portfolio with the addition of Asfotase alpha for HPP, another debilitating, life-threatening disease.

Consistent with its mission, Alexion is pursuing development of many other innovative biotechnology product candidates.

Position Summary

The Senior Marketing Manager will have a key role in further developing Alexion’s PNH franchise by ensuring that the marketing strategy and tactics support understanding of PNH, the accurate and timely diagnosis of PNH, rapid access to Soliris and appropriate on-going use of Soliris. This position will liaise with multiple business functions to ensure appropriate coordination of activities and flawless execution to drive PNH business results.

Principal Responsibilities

  • Leading the overall strategy that will grow the Canadian PNH business

  • Working in close collaboration with the Global PNH Therapeutic Area group to ensure global alignment

  • Leading the Canadian strategic planning process for PNH, including development of Canadian situational assessment, strategies and tactics in a cross-functional manner

  • Developing and ensuring alignment of marketing strategies, positioning and messaging to support the Canadian market

  • Leading development and implementation of key Canadian PNH marketing initiatives.

  • Guiding Canadian market research to evaluate and assess PNH performance, messaging, and strategic direction

  • Development and implementation of a Canadian strategic plan to enhance diagnostic testing for PNH

  • Developing and maintaining strong cross functional partnerships with other key functional areas (i.e., Sales, Medical, Regulatory)

  • Managing strategic external agency relationships supporting PNH – including management of budget and performance

  • Conducts regular business reviews with senior leadership on brand KPI’s and market dynamics

Qualifications

  • Minimum 8 -10 years Pharma/Biotech experience

  • Minimum of 3-5 years Marketing experience and life cycle management demonstrating brand leadership

  • Leading teams or project management through strong interpersonal, partnership and communication skills

  • Strong strategic and analytical skills

  • Proven project management, planning and organizational ability

  • In-depth knowledge in key principles of brand management, HCP promotion and the sales process

  • Experience in managing external brand agencies and vendors on a day-to-day basis and managing promotional budgets

  • Experience with Customer Service Models and Diagnostic programs preferred but not mandatory

  • Experience in Marketing of Rare Disease drugs preferred but not mandatory

  • Bilingual (French & English) an asset.

Education

  • B.A./B.S. in business or scientific field is required

  • MBA preferred

As a leading employer in our industry, Alexion is proud to offer a highly competitive package of base and incentive compensation as well as a comprehensive benefits program designed to support the health, wellness and financial security of our employees and their families. Benefits include group medical, vision and dental coverage, group and supplemental life insurance, RRSP with company match, tuition reimbursement, relocation assistance and much more. To learn more about Alexion, please visit www.alexionpharma.com or download our App for iPhones and Blackberries.

Alexion is an Equal Opportunity /Affirmative action employer