SAP Intern - Field Marketing Job in Waterloo, Canada

Requisition ID: 132941

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Student

Employment Type: Intern


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

Project Description

The North America Marketing Associate will assist in the marketing planning and campaign execution for various marketing and communications activities including, direct marketing, event communications (physical and web-based), and e-marketing initiatives across North America.

This will entail development and support of marketing campaigns, newsletters, campaign reporting, calendar development, results analysis, and ongoing visibility into campaign or tactic milestones.

This position will also give students the opportunity to participate in an innovation project with a team of other North America Marketing students.

Responsibilities may include:

  • Supporting a specific Geography, Line of Business, Channel, or Audience marketing team

  • Creating or assisting in the creation of creative content for internal stakeholders or customers

  • Development of a specific campaign deliverable on time and to budget

  • Interacting with subject matter experts related to SAP offerings including core ERP, line of business applications, mobility, and/or business analytics

  • Completion of marketing tactic execution such as conducting an in person event, a virtual event, email campaign, or social media program.

  • Editing and producing quality communications materials for internal and/or external audiences

  • Producing internally and/or customer facing marketing collateral and/or newsletters

  • Maintaining calendars of marketing activity

  • Working with and managing agency resources for campaign execution

  • Briefing tele resources and/or writing call scripts to assure successful tactic follow-up

  • Creating and maintaining of reporting and analysis of marketing tactic results

  • •Making effective decisions by analyzing information and considering priorities

  • Investigating a specific marketing process and recommending modifications

  • Executing tasks related to core operations projects and/or process improvements

  • Travel possible to support events on-site

  • Participate in North America Marketing Innovation Project

  • Collaborate with other North America Marketing students on one Innovation Challenge during your experience

  • Solve a challenge/use case or come up with a new idea for North America Marketing with your student team over the course of 1 month

  • Present your ideas to North America Marketing Leadership team for a grand prize

Position Requirements

  • Skills required: Project Management, Detail-Oriented, Collaborative, Proactive, Deadline-Oriented

  • Proficiency in Microsoft Office Suite including Word, Power Point and Excel

  • Understanding of Marketing functions and process related to creative development, direct marketing, social media and online marketing environments.

  • Project management and organizational skills, preferably in marketing competency

  • Excellent communication skills, both written and verbal, and ability to articulate messages clearly and net out key points

  • Able to interact throughout various levels of the organization

Educational Requirements (degrees, class completion, etc.)

  • Requires candidates to currently be enrolled in an Bachelors degree program which is applicable to the position. Seeking majors in Marketing, Business Administration, Communications, Journalism, or related disciplines.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

Additional Locations: No Selection